Marketing is the process of exposing target customers to a product through appropriate tactics and channels, gauging their reaction and feedback, and ultimately facilitating their path to purchase.
There are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i.e. customers. Following are some of the marketing definitions available.
The Chartered Institute of Marketing (CIM) says:
“Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitability.”
Philip Kotler defines marketing as:
“Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”
Palmer’s marketing definition is as:
“Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.”
Lastly, we can say that Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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