Study Materials for Marketing of Financial Services

1.    Definition of Marketing

2.  Why Bank Marketing?

3.  What’s are the Features and Approach of Bank Marketing?

4.   Describe the marketing mix

5.  Importance of Marketing in Banking Sector/ Financial Organization

6.   Explain the different steps in advertising for bank or financial services institutions

7.   Discuss the regulations that directly influenced on advertising specific financial services

8.   Briefly discuss the marketing mix in banking sector in Bangladesh

9.   Explain the New-Product Pricing Strategies

10. Development in Marketing Scope at the Aspect of Service Marketing

11. Importance of Bank Marketing

12.What’s are the Features of Bank Marketing

13.Different Products and Services of Banks

14.Marketing Approach to Banking Services

15.What’s the Challenges of bank marketing?

16.Strategies for the enhancement of bank marketing